How to Measure the Success of Performance Marketing CampaignsPerformance marketing is a data-driven approach that focuses on results. Unlike traditional ads that pay for impressions, clicks or other mid- and upper-funnel metrics, performance marketing campaigns focus on driving sales and conversions.To achieve this, marketers need to be constantly

How to Measure the Success of Performance Marketing CampaignsPerformance marketing is a data-driven approach that focuses on results. Unlike traditional ads that pay for impressions, clicks or other mid- and upper-funnel metrics, performance marketing campaigns focus on driving sales and conversions.To achieve this, marketers need to be constantly